The more I do leadership development and presentation training, the more I find them converging. If you cannot create (or even curate) the story of your organisation – its past, present and future – and tell it well, then you’re not leading. A story has purpose, meaning and choices. At least.
This blog by Leo Widrich of Buffer (the social media app) beautifully summarises why stories have power, and the neuroscience behind that.

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